Privacy Policy

At Black Jack (the "Company", "we", "us", or "our"), your privacy is extremely important to us. This Privacy Policy describes how we collect, use, share, and protect your personal information when you visit or make a purchase from our website (the "Site"). It applies to all personal information collected through our Shopify-powered online jewelry store, including any information you provide when using our Site or related services.

Information We Collect

When you interact with our Site, we may collect several types of personal information from you:

Contact Information: Including your name, email address, billing address, shipping address, and phone number. We collect these details during account registration or checkout to process orders and communicate with you.
Payment Information: Payment card details or payment account information (such as credit/debit card numbers or PayPal email) provided when you make a purchase. Note: We use Shopify Payments and other third-party payment processors to handle transactions, so we do not store your full credit card information on our servers.
Account Credentials: If you create an account, we collect your login details such as your email address and password (stored in encrypted form).
Order Details: Information about the products you purchase, such as items ordered, order number, date of purchase, and transaction amount/history.
Communications: Copies of your correspondence with us, including emails or messages (for example, when you contact customer support or submit inquiries).
Device and Usage Information: When you visit the Site, we (or our analytics partners) automatically collect data about your device and browsing behavior. This includes your IP address, browser type, device type, pages you visit, the time and date of your visits, and referring URLs. We gather this using cookies and similar tracking technologies (see the "Cookies & Tracking Technologies" section below).

How We Use Your Information

We use your personal information for the following purposes:

Order Processing and Delivery: To process transactions and fulfill your orders. For example, we use your information to confirm your purchase, process payments, ship your products to the provided address, and send you order and shipping confirmations/updates.
Customer Service: To provide you with support and respond to your questions or requests (such as inquiries about products, orders, or returns). Your contact information and order details help us resolve issues quickly.
Account Management: If you create an account on our Site, we use your information to maintain and secure your account. This allows you to log in, view order history, save preferences (like wishlist items), and checkout faster.
Marketing & Promotions: To send you marketing communications such as our newsletter, special offers, or promotional emails — but only if you have opted in to receive them. You can unsubscribe from these messages at any time (see "Your Rights and Choices" below).
Personalization: To personalize your experience on our Site. For instance, we may use your past purchases or browsing history to recommend products that might interest you or to tailor content and offers to your preferences.
Analytics and Improvement: To analyze how customers use our Site and improve our business. We study aggregate data (like overall visitor trends and sales patterns) to make informed decisions about new products, site layout changes, and service enhancements.
Advertising & Retargeting: To show you relevant advertisements. For example, if you browse our Site, you might later see an ad for our jewelry on another website or on social media. We use tools like Google Ads and Facebook Pixel to help with this, and they use certain information (from cookies or similar) to serve ads based on your past interactions with our Site.
Fraud Prevention and Security: To protect our business and customers. We may use personal data (like device information or transaction history) to monitor for fraudulent transactions, verify your identity when necessary, and ensure the security of our Site (e.g., preventing unauthorized logins).
Legal Compliance: To comply with legal obligations and resolve any disputes. For instance, we keep records of purchases for tax and accounting purposes, and we may use or disclose information as required by law, such as in response to valid requests by public authorities or to comply with financial regulations.

Cookies & Tracking Technologies

We use cookies and similar tracking technologies (like web beacons, pixels, and tags) to enhance your experience on our Site and to collect certain information automatically:

Essential Cookies: These cookies are necessary for the website to function properly. They enable core features such as shopping cart functionality, user login, and checkout process. Without these, the Site may not perform as expected. For example, when you add an item to your cart and navigate to different pages, essential cookies remember your cart items.
Analytics Cookies: These cookies collect information about how visitors use our Site. We use services like Google Analytics to understand things like which pages are visited, how long people stay, and which websites referred them to our Site. The data collected is aggregated and anonymous, and we use it to improve our website’s usability and performance. (For instance, knowing that many users visit a certain product page can help us ensure that page is informative and fast.)
Advertising & Retargeting Cookies: These cookies are used to deliver ads relevant to you and your interests, both on our Site and on other platforms. For example, our advertising partners (such as Google, Facebook/Instagram via Meta Pixel, and others) may set cookies on your device when you visit our Site. This allows them to recognize your device and display ads for our products on their networks later. It also helps us measure the effectiveness of our ad campaigns (for instance, whether someone who saw an ad ended up purchasing). The information collected via these cookies may include your device identifier, browser activity, and approximate location, but not your name or direct contact info.

Your Choices: When you first visit our Site, you may see a notification (cookie banner) about our use of cookies. By clicking accept or continuing to browse, you consent to the use of cookies as described. You can also control or disable cookies through your browser settings. Most browsers allow you to block or delete cookies, but be aware that doing so may affect core site functions (for example, if cookies are disabled, our Site might not remember items in your cart or keep you logged in).

Additionally, many advertising partners participate in industry opt-out programs that allow you to opt out of targeted ads. For example, you can manage how Google shows you ads by visiting Google Ad Settings, and you can adjust your ad preferences on Facebook by visiting your Facebook Ad Preferences page. Please note that opting out of targeted ads doesn't mean you will no longer see ads, only that they will be less tailored to you. Also, if you clear your cookies, you may need to opt out again as that preference can be lost.

How We Share Your Information

We do not sell your personal information for money. However, we do share your data with certain trusted third parties in order to operate our business and provide services to you. Here are the types of third parties and why we share data with them:

Shopify (Hosting Platform): Our store is built on Shopify Inc.’s e-commerce platform. When you provide information on our Site (such as placing an order or signing up for an account), that data is stored on Shopify’s secure servers. Shopify provides the infrastructure that lets us manage your orders, payments, and overall shopping experience. They may process your personal information for purposes of hosting the website, processing orders, and storing data. You can read more in Shopify’s Privacy Policy. Shopify is contractually obligated to keep your information secure and confidential.
Payment Processors: We use third-party payment gateways to process payments. This includes Shopify Payments (which is powered by Stripe) and options like PayPal, Apple Pay, Google Pay, Venmo, etc. When you make a payment, the information required to authenticate and complete the transaction (like your card number, expiration date, billing address, or PayPal account email) is transmitted directly to the payment processor. These processors have their own privacy and security practices. We do not receive or store your full credit card details; we only receive confirmation that payment was completed. (For instance, we might get the last 4 digits of your card or a transaction ID for record-keeping.) We recommend reviewing the privacy policies of these payment providers if you want more information on how they handle your data.
Shipping and Delivery Partners: In order to deliver your purchases, we share necessary details with shipping carriers. This typically includes your name, shipping address, and in some cases your phone number or email (for delivery updates or if the carrier needs to contact you regarding delivery). Examples of such partners could be USPS, UPS, FedEx, DHL, or local courier services. They are only allowed to use this information for shipping and delivery purposes.
Email and Marketing Service Providers: We may utilize third-party services to help manage our email communications. For example, if you subscribe to our newsletter or if we need to send order-related emails, we might use an email service platform (such as Shopify Email, Mailchimp, Klaviyo, or similar services) to send those messages. These providers will have access to your email address (and name, if provided) for the sole purpose of sending emails on our behalf. They are not permitted to use your information for their own purposes.
Analytics and Advertising Partners: As described in the Cookies section, we use tools like Google Analytics and Facebook/Instagram (Meta) Pixel. These tools may involve sharing certain pseudonymous data (like a unique cookie ID or device ID and your browsing behavior on our site) with the tool providers so that we can use their analytics or advertising services. For example, Google Analytics will receive your site usage data, and Facebook may receive data that a particular browser visited a specific page or product. This data helps us with insights and marketing, but it does not directly identify you by name. These partners are obligated to use any data we share in accordance with their own privacy policies and applicable laws.
Service Providers & Business Tools: We also use various third-party apps or services to run our business (for example, an app to help with live chat support, product reviews, fraud detection, or inventory management). We only share the information that these providers genuinely need to perform their function. For instance, if we use a fraud detection service, it may get access to order information and IP addresses to assess risk. All such service providers are bound by agreements to protect your information and only use it for the purposes we specify.
Legal Requirements and Protection: We may disclose your information when required by law or when we believe disclosure is necessary to protect our rights, comply with a judicial proceeding, court order, or legal process. For example, we might share information if required to respond to a government subpoena or to address a legal claim. Additionally, if needed to enforce our Terms of Service or to investigate/prevent suspected fraud or security issues, we might share relevant data with law enforcement or specialized consultants (under confidentiality) to handle the issue appropriately.
Business Transfers: If we ever merge with another company, or if our company (or assets) is sold, your personal information might be transferred to the new owner as part of that deal. If such a transfer happens, the use of your personal data would still be governed by the promises in this Privacy Policy (unless you’re notified of changes and given a chance to opt-out, if required by law).

International Data Transfers: Black Jack is a U.S.-based business, but some of our team, affiliates, or service providers may be located in other countries (for example, our parent company or manufacturing operations might be in India, and Shopify’s servers and our other providers may be in the U.S. or other countries). Therefore, the personal information you provide to us may be transferred to or accessed from outside the country in which you live. If you are visiting our Site from outside the United States, be aware that your information will be transferred to and processed in the U.S. (and potentially other countries). Those countries may not have the same data protection laws as your home country, but please rest assured that we take steps to protect your privacy. We rely on mechanisms such as contractual obligations (standard data protection clauses) with our service providers to ensure that your data remains protected to a high standard regardless of where it is processed.

Your Rights and Choices

You have certain rights and choices regarding your personal information. We are committed to honoring your rights and enabling you to control your data. These rights may vary depending on the state you reside in (for example, California residents have specific rights under the California Consumer Privacy Act), but we extend these core rights to all our customers as a matter of good practice:

Right to Access: You can request details about the personal information we have about you and how we use it. This is sometimes called a "request to know." Upon request and verification of your identity, we will provide you with a summary of the information we have collected about you, typically free of charge.
Right to Correct: If you believe that any personal information we have about you is incorrect or incomplete (for example, you changed your name or moved to a new address), you have the right to request that we correct or update it. We’ll gladly do so to ensure we have accurate, up-to-date information.
Right to Delete: You can request that we delete the personal information we have collected from you. Once we verify your identity and confirm the request, we will delete your personal information from our records, and instruct any service providers (like Shopify) to do the same, barring a few exceptions. **Please note:** We may retain certain information as required by law or for legitimate business purposes. For instance, if you made a purchase, we need to retain transaction records for a certain period (e.g., for tax reporting and bookkeeping). Also, Shopify’s platform may retain basic order information for a limited time (approximately 180 days) to handle any chargebacks or fraud investigations. We will inform you if we cannot fully delete your data due to such requirements.
Right to Opt-Out of Sale/Sharing: We do not sell personal information for monetary compensation. We also do not share personal information for targeted advertising *without consent* where prohibited by law. However, we want to address this right for transparency. If you are a California resident, you have the right to direct us not to sell or "share" your personal information (as defined in CCPA/CPRA) at any time. "Sharing" in this context mostly refers to using your data for cross-context behavioral advertising (targeted ads). If you believe that our use of analytics or advertising cookies constitutes a "sale" or "sharing" of your data under California law, you can opt out. To exercise this right, you can click the "Do Not Sell or Share My Personal Information" link located in our website footer (if you see one), or email us at hello@brandblackjack.us with your request. Once we process your opt-out, we will refrain from using your data for any purpose that is considered a sale or improper sharing under applicable law.
Right to Opt-Out of Marketing: Regardless of where you live, you can always opt out of our promotional communications. If you no longer wish to receive our newsletter or promotional emails, simply click the "unsubscribe" link at the bottom of any marketing email we've sent, or contact us at our email address and we will remove you from our marketing list. (Even if you opt out of marketing messages, we will still send you essential transactional emails about your orders, such as order confirmations and shipping updates.)
Right to Non-Discrimination: We will never punish or discriminate against you for exercising any of these privacy rights. That means if you ask for your data or request deletion, we will not deny you services, charge you different prices, or provide you a lower quality of service because of your request. Your trust is important to us, and your experience with Black Jack should remain the same regardless of your privacy choices.

How to Exercise Your Rights: To make any request regarding your personal data, you can contact us by email at hello@brandblackjack.us. Please clearly state your request and provide sufficient information for us to verify your identity (for example, by contacting us from the email address associated with your account or order, or providing other identifying details). For privacy and security, we may need to verify your identity before fulfilling certain requests (to ensure that it's really you making the request). We will respond to your request within a reasonable timeframe. For California residents making formal CCPA requests, we aim to respond within 45 days as required by law (and we will inform you if we need an extension). There is no fee for making a reasonable request, though repetitive or excessive requests may, in rare cases, incur a fee as permitted by law.

Data Security

We take the security of your personal information seriously and use a variety of measures to protect it. Some of the safeguards we employ include:

Encryption: Our Site uses Secure Sockets Layer (SSL) encryption (look for "https://" and a padlock icon in your browser’s address bar) for all transactions. This means that when you enter sensitive information (like your credit card number) at checkout, that data is encrypted before it’s transmitted to us or our payment processors, making it much harder for anyone to intercept or access.
Payment Security: We rely on PCI-DSS compliant services (Payment Card Industry Data Security Standard) for processing payments. Whether you pay by credit card via Shopify Payments/Stripe or use PayPal or another method, your payment details are processed securely by these companies. We do not store your full card information on our own systems. For example, credit card data is tokenized, meaning we might see a token or an ID instead of the actual card number, which only the payment processor can translate to the real card information.
Access Controls: The personal data we hold (for example, in our Shopify store database) is protected such that only authorized personnel who need the information to perform specific tasks have access. Our employees and contractors are trained on the importance of confidentiality and privacy. Access to systems that contain personal data is restricted and password-protected.
Secure Infrastructure: We utilize the robust security features of our hosting platform (Shopify) and other service providers. Shopify regularly updates and patches their systems, employs firewalls, intrusion detection, and other advanced security technologies to protect data on their servers. We also keep our own systems (like computers, email accounts, etc.) updated with security measures (antivirus, strong passwords, two-factor authentication) to prevent breaches from our side.
Monitoring and Testing: We monitor our Site for potential vulnerabilities and attacks, and we review our security measures periodically. If we use third-party apps or integrations, we ensure they are reputable and necessary, minimizing potential security risks.

Despite all these efforts, it's important to note that no method of transmitting data over the Internet or storing data is 100% secure. While we strive to protect your personal information and use commercially acceptable means to do so, we cannot guarantee absolute security. In the unlikely event of a data breach that affects your personal information, we will notify you and the appropriate authorities as required by law, and we will take immediate steps to remediate the situation.

Children's Privacy

Our Site and services are not intended for children under 13 years of age. We do not knowingly collect personal information from anyone under the age of 13. If you are under 13, please do not submit any personal information to us — for example, do not register an account or make purchases on your own. If we learn that we have inadvertently collected personal information from a child under 13, we will promptly delete that information from our records.

If you are a parent or guardian and believe that we might have received information about a child under 13, please contact us immediately (using the contact information below) so that we can investigate and address the issue. For minors aged 13 to 17: If you use our Site, please do so only with the involvement of a parent or guardian. Some states may provide additional rights for minors under 18 to have content or information removed; we comply with applicable laws regarding such requests.

Third-Party Websites and Services

Our Site may contain links to third-party websites or integrate with third-party services (for example, social media plugins, or redirecting you to PayPal for payment). This Privacy Policy applies only to our Site and the personal information we collect directly from you. Once you leave our Site or interact with a separate entity, their privacy policies and terms will apply. We encourage you to read the privacy policies of any other websites you visit or services you use.

For example, if you click a link to Instagram or Facebook, or if you go to an external site for financing or payment, the handling of your data on those sites is outside of our control and subject to those third parties’ rules. We are not responsible for the content or privacy practices of websites not operated by us. If you have questions about how those third parties handle your information, please review their privacy statements.

Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, to keep up with new legal requirements, or for other operational reasons. When we make changes, we will post the updated policy here with a new "Last Updated" date. If the changes are significant, we may also notify you by email (if we have your email from an order or account) or by prominently posting a notice on our Site.

By continuing to use our Site after we post an updated Privacy Policy, you are agreeing to the changes. However, if we were to materially change how we use or share your personal information, we would give you an opportunity to consent to those changes (or opt-out, where required by law) before they take effect.

Last updated: [Month Day, Year]

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us. We are here to help and will address your inquiries as promptly as possible.

Black Jack LLC
1309 Coffeen Avenue, STE 12680
Sheridan, Wyoming 82801, USA
Email: hello@brandblackjack.us

Thank you for trusting Black Jack with your jewelry needs. Your privacy and satisfaction are very important to us, and we are committed to keeping your personal information safe and secure.